Frankie Ballard Brings “Helluva Life” to the “TODAY” Show

Yesterday morning (4/2), guitarist-singer Frankie Ballard performed his number one smash “Helluva Life” on NBC’s TODAY Show. The song, which has sold over 435,000 digital copies, marks Ballard’s first number one and is the lead single from his new album, Sunshine & Whiskey (Warner Bros. Records), available everywhere now.

The Michigan native is currently touring all over the country and will join Jake Owen’s Days of Gold Tour for select dates through the summer. His dynamic set has caught the eye of many publications, including Country Weekly, who described the singer as “a true guitar hero,” and added that Ballard “exhibits an elegant supple style of playing rarely seen in these days of hard-rock country.”

Frankie’s Sunshine & Whiskey is now available on iTunes!

If you missed it you can watch below! 

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